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‘English in business and commerce: Interactions and policies’
Dates: 22 March - 23 March 2014
Prague, Czech Republic

Organised by Charles University in collaboration with the Academy of Sciences of the Czech Republic

Conference Venue: Faculty of Arts, Charles University Prague, nám. Jana Palacha 2

All presentations will take place in room 104



Saturday March 22

8:15-8:45 – registration

8:45 – 9:00 – Opening


9:00 – 10:00 – Keynote 1 (Chair: Jiří Nekvapil)

Nkonko Kamwangamalu – English education, linguistic diversity, and language economics


10:00 – 11:00 – Section 1 (Chair: Gibson Ferguson)

Hartmut Haberland – English on the Scandinavian language market: Supply side or demand side economy?

Tobias Schroedler – The role and value of foreign language skills in international business for native English speaking countries


11:00 – 11:30 – Break


11:30 – 13:00 – Section 2 (Chair: Christian Jensen)

Dorte Lønsmann & Kamilla Kraft – English means business – and sometimes other languages do too! An analysis of managers’ language ideologies in a Danish context


Sharon Millar – Language management in the multinational company: strategies and tactics

Maarja Siiner – The internationalization process of a Swedish financial institution to the Baltic market – Communicating one’s ‘culture’ in English


13:00 – 14:00 – Lunch


14:00 – 15:00 – Keynote 2 (Chair: Tamah Sherman)

Rebecca Piekkari – Language-centred research in International Business: Where does it stand?


15:00 – 16:00 – Section 3 (Chair: Anna-Kristina Hultgren )

Raffaella Negretti and Miguel Garcia-Yeste - ‘Lunch keeps people apart’: Social interaction in a multilingual workplace

Tuire Oittinen and Arja Piirainen-Marsh – Structural and contextual features of openings in intercultural business meetings


16:00 – 16:30 – Break


16:30 – 18:30 – Section 4 – Czech section (Chair: Carmen Perez-Llantada )

Petr Kaderka and Martin Prošek – English in the Czech Republic from the perspective of local (Czech) language experts

Vít Dovalil – Wahl ist Qual: English and German as the subject of decision-making processes in acquisition planning in the Czech Republic

Tamah Sherman and Jiří Nekvapil – Language use and management in European-Asian economic collaboration: A Central European perspective

Neil Bermel and Luděk Knittl – The linguistic landscape of a Czech heritage site: Recording and presenting the past and present of Hrubý Rohozec

18:30 – Departure for conference dinner at Villa Lanna, meet in front of faculty building with public transportation ticket



Sunday March 23

9:00 – 10:00 – Keynote 3 (Chair: Tamah Sherman)

Jo Angouri – ‘We basically use any language that would make our life easier’. Negotiating language use in the modern workplace


10:00 – 11:30 – Section 5 (Chair: Zoi Tatsioka)

Alessia Cogo – (Mis-)matching policies and practices - the use of English as a Lingua Franca and multilingual resources in a MNC

Patchareerat Yanaprasart – Interpretability and intelligibility skills: A new partnership between lingua francas and multilingualism

Marc Deneire – The human factor in BELF (Business English as a Lingua Franca)


11:30 – 12:00 – break


12:00 – 14:00 – Section 6 (Chair: Andrew Linn)

Miya Komori-Glatz – English-medium business education: creating the international managers of tomorrow, today

Anca Gata and Alexandru Praisler – Flaws and mishaps of cross cultural transfer: the case of local or regional websites of transnational companies

Manfred Herbert – The admission of English as a court language in international commercial disputes – opportunity or threat?



Andrew Linn – The English in Europe: Opportunity or Threat? project



14:00 – Closing, lunch and departure